My students blow me away!
Today is Friday and each of my three student groups were to have identified a Chinese product they want to market to America and share it with the group. I had only asked for them to bring in a product and talk about it...they far, far exceeded my expectations since each had created a PowerPoint presentation as well. :)
One group wanted to create a product. I told them that's what my graduate students will normally do and that is really hard...but I didn't want to dampen their spirits. Well, they are very well along to knowing the American target market for a healthy drink they believe Americans will enjoy...they also want to create a business, so who knows where this may go...
Another group is leveraging the country's silk industry history and has identified a type of silk scarf they want to import; they have already designed a protoype packaging model and explained today why they want to create the package a certain way.
The third group has identified a product line of hair combs that are unique to China and reflect "beautiful" in the Chinese characters. They have already begun thinking about ways to position it in the market, before I even talk about positioning.
This group of 15 students are showing all the signs of entrepreneurs.
They are teaching me so MUCH!

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